Live Q&A with Donovan Quesenberry: Getting New Leads, Quoting a Job
Table of Contents
Getting New Leads
To get new leads, the key strategies discussed include:
- Yard signs – Get at least 100, placing 25% in late October, 25% in mid-November, and the remaining 50% around Thanksgiving.
- Business cards – Pass out magnetic business cards at completed jobs and in the surrounding neighborhoods.
- Free marketing – Optimize your Google listing, create a Facebook business page, and use other social media platforms.
- Paid advertising – Consider Facebook ads and Google ads, but focus on the free marketing first.
Quoting a Job
When quoting a job, the main points covered were:
- Pre-qualify leads to ensure they are a good fit for your premium service and pricing.
- Use a clear ruler to measure the home and calculate the number of lights needed.
- Provide multiple options in your quote, including a basic option and more elaborate designs.
- Explain the value of your full-service offering, not just the cost of the lights.
- Collect a 50% deposit when booking the job to secure the work and purchase materials.
FAQ
- How much should I charge per linear foot? The presenter recommends a minimum of $6 per linear foot, with his current pricing ranging from $8 to $10 per foot, and increasing to $20 to $25 per foot during peak season.
- Do you recommend selling the lights to the customer? No, the presenter advises against this, as the majority of the cost is for the full-service offering, not just the lights themselves.
- How do you mark lights for easy takedown and reinstallation? The presenter uses a numbering system, labeling each client’s lights and storage bins with a unique number for quick identification.